Fecha Publicación: 06-01-2022

Sport and politics — and the sport of mixing them — are in for quite a year. The Winter Olympic Games in Beijing in February and the men’s soccer World Cup in Qatar in December will bookend 2022, with two antidemocratic host nations seeking to burnish their reputations and exploit the soft power of sport.

There is nothing new about political regimes associating themselves with the games we love to play and watch to improve their branding, in much the same way that car and beer companies do. Americans and Soviets fixated on the Olympics for decades as a proxy battlefield for the clash of our competing Cold War political systems and ideologies.

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